By Daniel Cambridge

Tuesday 27th August 2019

Our 12 Top Tips For Successful Dropshipping

If you are new to dropshipping, or feel you could do with brushing up on your knowledge then this is the perfect guide for you.

We take you through our 12 top tips for becoming a successful dropshipper.

Educate Yourself

Dropshipping should be seen as a skill that takes time and effort to properly master; you can’t just dive straight in without any prior experience. This is one of the main reasons so many potential dropshippers fail at the first hurdle; they simply don’t have the knowledge.

If you really want to be a successful dropshipper, you first need to have a basic understanding of dropshipping best practices and know what things to avoid. Some of the most important aspects to focus on include web platform (Wordpress, Shopify), choice of niche, supplier(s) and marketing; all of which we will cover here in this article.

Now you don’t need to be an expert, but having a simple yet in-depth understanding of each topic will ensure you don’t set yourself up to fail. Instead, you’ll know where to start, how to handle any problems that may arise and you’ll begin to develop a workflow that helps your business soar.

You can get a great deal of dropshipping information from Google, or if online courses are more your style, sites like Udemy have an array of classes specific to dropshipping that you could begin with.

Know Your Niche

One of the biggest mistakes prospecting dropshippers make early on is picking the wrong niche. Many people simply pick their niche based on what other dropshippers are saying is going to do well; resulting in a highly saturated market.

Instead, you should pick a niche that you’re actually interested or familiar with. After all, how do you expect to sell a product that you have no interest in? I’m sure you’ll agree that it’s necessary to sell products that you are truly passionate about, as well as ones you have prior knowledge about too.

If you are crazy about lingerie, but are unsure what the best styles could be for a certain demographic, it would help to do some research on what that demographic likes and dislikes and what their fashion trends are.

Scope Out The Competition

There are millions of people just like you who either want to, or have already set up a successful online business through dropshipping; with thousands in each niche. This means you need to be ten steps ahead of your competition in order to stay unique and fresh to the market and capture the most business possible.

Keeping a close eye on your competitors will show their strengths and weaknesses, and plenty of this information is publicly available and legal to obtain; no peering through office windows and no hacking computers.

Here are a few things you can do to learn about your competitors:

  • Visit their website
  • Check out their social media
  • Order products from them
  • Go to trade shows
  • Read competitor reviews
  • Subscribe to their mailing list

  • Find the Right Supplier(s)

    Partnering with the right suppliers is paramount to the success of your online dropship business, as the supplier will be the one shipping your orders to your customers; your customers shouldn’t even realise that their order has been dropshipped and will assume it came from the place they bought it from (you).

    This is great when things run smoothly, but an unreliable supplier can tarnish your brands reputation faster than you’ll realise; and at that point there’s not much you can do other than damage control, so watch out!


    Returns and refunds are often overlooked when setting up your dropshipping business; but they’re one of the most important aspects and can sting you if you’re not careful. The main thing to think about here is cost – and more importantly who pays it. Things like return postage and administration fees should be taken into account when costing your products. After all, you shouldn’t be out of pocket if a customer decides to return something.

    For more information on UK consumer law please refer to the website.

    Test Your Products

    It is critical to order a product sample so you can see exactly how and what your customers will be receiving. You can also use these sample products to create your own promotional media, such as banners, product images, videos and more, which are all great for SEO, as well as answer any customer queries with 100% confidence.

    Website Experience

    In order to run a successful online store, your customers experience on your website is paramount. Good points include a professional logo and design, high quality product images, easy navigation, detailed product descriptions and a quick and easy checkout process. Every aspect of your site should be well thought out and executed; after all, it’s your main sales channel!

    A poorly designed website will only frustrate your customers and will likely end up in them shopping elsewhere.

    Know Your Customers

    In order to effectively market your product, you need to put it in front of the right people. The most effective marketing strategy is driven by your knowledge of the target audience. What this means is you should start to collect as much information about your potential, current and previous customers.

    This means things like their occupation, lifestyle, location what their values are and what they’re interested in. Don’t worry – you don’t need to go and start stalking people; instead you can utilise tools like Google Analytics which gives you insights into who your customers are and their behaviour both on and off of your site.

    Create Custom Content

    In order to be unique in such a saturated market, you need to be creating custom content to help market and sell your products. Things include banners, videos, product images etc which should all promote the lifestyle and interests of your target audience.

    Using your own product images is good because if there are many other dropshippers using the supplier’s images, then you will stand out from the crowd. Your custom content should be in line with your marketing efforts including email marketing and social media promotions.

    Customer Service

    Customer service is key when building a trusted, reliable and reputable brand/business. You should always act professionally, being as helpful as possible in as little time as possible. Be sure to set up a proper email address on your domain and avoid using services like Gmail or Hotmail as this looks unprofessional, as well as setting up a proper email signature.


    Automation can help save you a lot of time with the day to day of running your dropshipping business. Things like stock management, order processing and even product listing can all be automated to increase productivity and allow you more time to focus on what’s important; selling more! It can be useful to seek help from a developer here if you don’t know much about coding.

    And that's a wrap! There are countless things to keep in mind when running a dropshipping business but I’d say the most important thing is to educate yourself in order to make things as easy as possible for yourself.

    Of course, we are a lingerie wholesaler and dropshipper and you can sign up for a free account here. There's no minimum order and no set up fee, simply list our products on your site and start earning today!

    About New Temptations

    New Temptations are the exclusive distributor of both Dreamgirl lingerie and Mapale Swimwear & Lingerie in the UK and Ireland. We are able to offer you the latest fantastic adult products at competitive prices with great customer service. As an organisation, we take pride in working closely with our customers, favouring a partnership approach which not only delivers value for money but ensures that you receive the product you require to ensure your organisation leads the way within the marketplace.

    Phone: 0161 480 6204

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